Ala Cucine SpA is a company based in the Republic of San Marino, active for over 35 years in the kitchen and living sector, renowned for Italian craftsmanship, refined design, and production focused on quality and sustainability. For them, we developed a digital editorial plan (PED) and handled both the graphic design and copywriting for social media, in close collaboration with UpStudio, with the aim of aligning the tone of voice and visual component with the brand’s premium positioning.