materia
ITALY / SWISS / RSM

ATW

ATW001-04

ATW – Around The World is a brand offering exclusive rental services, from vans to boats, designed for those who want to experience life without boundaries. For them, we built a strategy that evolved into a strong visual identity, capable of conveying reliability and personality. The work was developed through branding, graphic design, web design, and social media communication, with a consistent and recognisable approach across every touchpoint.

The goal was to position the brand as immediately perceived as professional and of a higher level compared to its competitors. A clear positioning that now allows ATW to stand out in the rental market and communicate its world through a modern, refined, and authentic visual language.