Cocoricò

For the Riccione Music City project, we designed the train’s exterior livery, with a particular focus on the visual identity dedicated to Cocoricò, an icon of Italian club culture. As part of a broader territorial promotion strategy, the train was conceived as a high-impact moving medium, traveling across major routes in Northern and Central Italy while expressing the city’s contemporary and music-driven identity.

Our work focused on translating the aesthetic and imagery of Cocoricò into a visual language, reinterpreting its codes into a graphic system designed for a moving surface. The goal was to transform the train into a distinctive and recognizable element, capable of instantly conveying energy, identity, and positioning.