Cento Giorni

For Cento Giorni, we developed a comprehensive strategy, starting from the goal of transforming a local tradition into a national event capable of bringing together all schools in Italy in Riccione. The project required an integrated approach, placing brand communication and audience experience at its core. From the initial strategy, we redefined the brand identity and communication methods, creating a consistent and distinctive presence across all channels.

The end-to-end management of communication helped strengthen brand awareness and consolidate its recognition at a national level. Thanks to a targeted approach and careful attention to content, graphics, and sales strategies, Cento Giorni successfully engaged a broad and diverse audience, improving brand perception and establishing the event as a must-attend appointment within the national landscape.