Heineken 0.0 x Cocoricò

For the collaboration between Heineken 0.0 and Cocoricò, we set out to express a more subtle idea: enjoyment comes from energy, connection, and shared experiences, not necessarily from alcohol. The partnership between an iconic venue and an alcohol-free beer becomes a symbol of authentic, safe, and responsible fun, reshaping the perception of what it means to experience a night out.

To communicate this concept, we developed a dedicated social campaign, creating graphic and motion content capable of capturing attention and conveying the message in a clear and engaging way. The campaign enhanced both Heineken 0.0 and Cocoricò, delivering a fresh and dynamic visual experience that boosted audience engagement.