La Fábrica Del Glúteo

For La Fábrica Del Glúteo, we built a strategic project that placed the true essence of the brand at the center: female training focused on glutes, legs, abs, and cardio. Our idea was to make the brand not only cool and desirable, but also mentally accessible, lightening the perception of training and turning it into an enjoyable, motivating, and inclusive experience for every girl.

From the strategy came a new and vibrant branding, characterized by pink tones and a fresh, positive language, perfectly aligned with the brand’s community. This new setup was then applied across social media and in the creation of dedicated merchandising, strengthening the presence and identity of La Fábrica Del Glúteo as a reference point for female fitness.