Le Grestini Pastaione is a leading gastronomic and fresh pasta producer in Pesaro, symbolizing a deep-rooted tradition and authentic quality. Our work started from the desire to refresh the brand’s image, creating a balance between its heritage value and a contemporary visual language capable of speaking to new generations without losing its identity.
The result was a dynamic and refined rebranding, where pasta itself becomes a graphic element, transforming into geometric patterns that build the foundations of the new identity. A visual identity that celebrates the craftsmanship and authenticity of the product, elevating them into a modern and recognizable aesthetic form.



