Palazzo Chigi

Together with the Chérie format, we handled the communication for Be-Responsible, an initiative promoted by Palazzo Chigi – Presidency of the Council of Ministers. The aim of the project was to raise awareness, particularly among younger audiences, about the risks associated with alcohol consumption in nightlife contexts.

We chose to communicate this message in an innovative and unexpected way: through a music event where entertainment and awareness merge into a single experience. We handled the communication end-to-end, creating a visual and narrative language capable of conveying a message of responsibility without compromising the energy and intensity typical of nightlife and youth culture.