Techno Energy

Techno Energy is the official energy drink of Cocoricò and the first and only Italian energy drink born from a club to become an independent commercial brand, conceived as a powerful branding tool for the venue. Our work started from strategy, then moved into the creation of the brand identity and product design, along with social activities fully developed and coordinated by our team.

The result was a major success: the product became a cool, desirable object, embraced by guests during events and promoted by internationally renowned DJs through their channels. Techno Energy strengthened the identity of Cocoricò, evolving into a recognizable and aspirational symbol within the nightlife scene.