UAH is a venue that celebrates Neapolitan tradition through street food and food porn culture. For the brand, we developed the entire branding, from naming to visual identity, with the aim of expressing the essence of Neapolitan street food culture in a contemporary way.
The result is a modern, welcoming, and appealing identity, capable of conveying authenticity and taste while enhancing Neapolitan culinary culture. The developed communication clearly expresses the venue’s intent, making UAH immediately recognizable and memorable within the urban dining scene.


